"Nothing happens until someone sells something to someone." This quote has been around for many, many years. You probably sell something every day, whether you realize it, or not. Sales reps sell manufactured products to consumers. Applicants sell themselves to interviewers. Thinkers sell ideas to others to act on. Speakers sell motivation to their audience. Ministers sell God to a congregation. Parents sell ideas to children. Friends sell friends on movies, restaurants and vacation locations. Leaders look at what they're selling (ideas, motivation, encouragement) with purpose and consistency. What are you selling? Who are you selling to? Are you successfully getting your message out? What can you do to be purposeful in your activity? Will you lead, or follow?
One of my leadership activities is being a business coach. I help others identify their goals and plan strategies to achieve their goals. Very often, the initial coaching goes something like this- "What are your goals?" "These are my goals." "What do you need to do to achieve these goals?" "I need to do a,b,c." "When do you want to have these goals achieved?" "By this date." And then off they go. OK- so there is more, but this boils it down to the essentials. Next coaching (after they have actually done some of the steps) sometimes goes like this- "No one will a or b." "What was their objection?" "I asked them to a or b for me, and they just said no." "What did you offer them?" "I offered them a or b and they said no." "What was in it for them?" "I didn't even get to tell them because they said no." "So why would they want a or b?&quo
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