"Nothing happens until someone sells something to someone." This quote has been around for many, many years. You probably sell something every day, whether you realize it, or not. Sales reps sell manufactured products to consumers. Applicants sell themselves to interviewers. Thinkers sell ideas to others to act on. Speakers sell motivation to their audience. Ministers sell God to a congregation. Parents sell ideas to children. Friends sell friends on movies, restaurants and vacation locations. Leaders look at what they're selling (ideas, motivation, encouragement) with purpose and consistency. What are you selling? Who are you selling to? Are you successfully getting your message out? What can you do to be purposeful in your activity? Will you lead, or follow?
"If you do not pass the people test, nothing else matters. Promotion without connectivity is destructive. I often share with church leaders that most of the churches in the United States should not promote themselves. Why? Simple. If your current membership is not actively inviting people or visitors are not staying, there are reasons why. If you do an advertising campaign, you are asking people to come in your doors only to realize why no one wants to invite anyone to your church. They never come back and leave to tell all their friends what they did not like about your church. This is not good marketing. The heart of marketing is people. Don’t start with mailers. Start with people. Ask yourself, “What am I doing this week to learn how to reach people more effectively? It's time to evaluate. Are we creating an atmosphere that fosters growth or are we ministering unto ourselves?" http://www.beyondrelevance.com/index.cfm/PageID/913/blog_year/2010/blog_month/2/index.html...
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