Have you ever played the game "you touched the baby last, so you have to change him"? Even though you know the baby needs it, and you are the parent, AND it will smell better once it's done, we resist and avoid. We don't want to do it. It's unpleasant, we're tired, and "isn't it somebody else's turn?". Change is like that. It happens all the time - your favorite shampoo is discontinued (or your hair color, yikes!), your job description changes, your children grow and develop into actual people (with opinions!), you buy a new home, or a family member passes away. Some changes happen and we barely notice. Others change the course of our lives. Sometimes change happens to us and sometimes we initiate the change. Sometimes we resist change until we have no other option than to face change and make a choice. Do you change the diaper right away? Or do you have to smell it for a while? Are you ready to embrace change? Or are you hoping to avoid it? How stinky is your diaper?
"If you do not pass the people test, nothing else matters. Promotion without connectivity is destructive. I often share with church leaders that most of the churches in the United States should not promote themselves. Why? Simple. If your current membership is not actively inviting people or visitors are not staying, there are reasons why. If you do an advertising campaign, you are asking people to come in your doors only to realize why no one wants to invite anyone to your church. They never come back and leave to tell all their friends what they did not like about your church. This is not good marketing. The heart of marketing is people. Don’t start with mailers. Start with people. Ask yourself, “What am I doing this week to learn how to reach people more effectively? It's time to evaluate. Are we creating an atmosphere that fosters growth or are we ministering unto ourselves?" http://www.beyondrelevance.com/index.cfm/PageID/913/blog_year/2010/blog_month/2/index.html...
Comments
Post a Comment