If you are employed by a company, a franchise owner, a direct salesperson, a minister or a volunteer leader, you have to "buy in". What does that mean? When you are a leader in any of these types of positions, you have guidelines to follow and a certain amount of oversight. You may not like everything that your company puts out there - you don't have to (but you do choose to be there). "But I want to be innovative!" That's great! But have you tried what's presented? More than once? Have you personally, quietly tested your idea before recommending it to others? How did it compare? Were your results significantly better? What does it say to your team (employee, congregation) when you immediately dismiss guidelines, ideas, incentives or even rules? It says that these have no value. It says that you "know better". It says that you have to question everything. It says that you need to "re-invent the wheel" to be successful. But, what if they're not like you? You have set them up to fail. And, they will also question other ideas (including yours). "Buy in" and use your influence for good - not to further your own agenda.
"If you do not pass the people test, nothing else matters. Promotion without connectivity is destructive. I often share with church leaders that most of the churches in the United States should not promote themselves. Why? Simple. If your current membership is not actively inviting people or visitors are not staying, there are reasons why. If you do an advertising campaign, you are asking people to come in your doors only to realize why no one wants to invite anyone to your church. They never come back and leave to tell all their friends what they did not like about your church. This is not good marketing. The heart of marketing is people. Don’t start with mailers. Start with people. Ask yourself, “What am I doing this week to learn how to reach people more effectively? It's time to evaluate. Are we creating an atmosphere that fosters growth or are we ministering unto ourselves?" http://www.beyondrelevance.com/index.cfm/PageID/913/blog_year/2010/blog_month/2/index.html...
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