Tuesday night I attended a ceremony where ministers received their license and some took additional steps to be ordained. I watched as each one was given a "servant's towel". The symbolism being that, as leaders, they are to be true servants and this towel was a physical reminder. What a great visual! Leaders reminded to be servants first. It seems so easy in this day and age, to forget that concept. We often see self-important leaders with big egos, who forget that part of leadership is serving first (by example), then leading (to expand service to individuals & groups). They have the attitude of "I already put in my time". And that attitude may work in the short term, but if you want to continue to expand those that you lead, you have to continue to serve. How you serve may ebb and flow. Your activities have to change to meet the needs of those you serve. Often, when things get out of balance, the answer is to get back to basics - find the need, meet the need. Who will you serve today?
"If you do not pass the people test, nothing else matters. Promotion without connectivity is destructive. I often share with church leaders that most of the churches in the United States should not promote themselves. Why? Simple. If your current membership is not actively inviting people or visitors are not staying, there are reasons why. If you do an advertising campaign, you are asking people to come in your doors only to realize why no one wants to invite anyone to your church. They never come back and leave to tell all their friends what they did not like about your church. This is not good marketing. The heart of marketing is people. Don’t start with mailers. Start with people. Ask yourself, “What am I doing this week to learn how to reach people more effectively? It's time to evaluate. Are we creating an atmosphere that fosters growth or are we ministering unto ourselves?" http://www.beyondrelevance.com/index.cfm/PageID/913/blog_year/2010/blog_month/2/index.html...
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