In the movie "Field of Dreams", Kevin Costner's character famously quotes "If you build it, they will come." That may have worked in the movie (there were also baseball players coming out of the corn fields), but not so much in real life. You need to get the word out about what you are passionate about, whether that is a cause, a product, an idea, a service or a theology. Everyone is assaulted every day by ads to "buy this", "do this", "join this", so what makes you stand out? You! Your passion, your personality, but mostly, your personal relationship with your audience is what brings your message to the forefront. So often, we spend so much time "building" that we forget to invite others to join in. It's like planning a great party and not calling anyone to come and join the fun! Then you're stuck sitting at the party alone. Talk to people - personally. E-mail blasts, form letters and generic Facebook invites don't count. Be sincere. Build it - but spend at least as much time inviting them to come.
One of my leadership activities is being a business coach. I help others identify their goals and plan strategies to achieve their goals. Very often, the initial coaching goes something like this- "What are your goals?" "These are my goals." "What do you need to do to achieve these goals?" "I need to do a,b,c." "When do you want to have these goals achieved?" "By this date." And then off they go. OK- so there is more, but this boils it down to the essentials. Next coaching (after they have actually done some of the steps) sometimes goes like this- "No one will a or b." "What was their objection?" "I asked them to a or b for me, and they just said no." "What did you offer them?" "I offered them a or b and they said no." "What was in it for them?" "I didn't even get to tell them because they said no." "So why would they want a or b?&quo
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