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If you build it

In the movie "Field of Dreams", Kevin Costner's character famously quotes "If you build it, they will come."  That may have worked in the movie (there were also baseball players coming out of the corn fields), but not so much in real life.  You need to get the word out about what you are passionate about, whether that is a cause, a product, an idea, a service or a theology.  Everyone is assaulted every day by ads to "buy this", "do this", "join this", so what makes you stand out?  You!  Your passion, your personality, but mostly, your personal relationship with your audience is what brings your message to the forefront.  So often, we spend so much time "building" that we forget to invite others to join in.  It's like planning a great party and not calling anyone to come and join the fun!  Then you're stuck sitting at the party alone.  Talk to people - personally.  E-mail blasts, form letters and generic Facebook invites don't count.  Be sincere.  Build it - but spend at least as much time inviting them to come.

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