Last night on the Celebrity Apprentice (a guilty pleasure) I watched as Bret Michaels (another guilty pleasure) stated "the more I worked, the luckier I got". Although this adage is originally credited to Samuel Goldwyn (a well-known Hollywood motion picture producer and founding contributor of several motion picture studios), it still rings true. Another way to say this is "luck is what happens when preparation meets opportunity" (Seneca, Roman philosopher, mid-1st century AD). Luck is not a new idea. It's a perspective. You have to recognize it and be prepared for it. Luck can happen on its own - just like a lightning strike. But how many more strikes would you get if you put up a lightning rod? What about 10 lightning rods? Be prepared.
"If you do not pass the people test, nothing else matters. Promotion without connectivity is destructive. I often share with church leaders that most of the churches in the United States should not promote themselves. Why? Simple. If your current membership is not actively inviting people or visitors are not staying, there are reasons why. If you do an advertising campaign, you are asking people to come in your doors only to realize why no one wants to invite anyone to your church. They never come back and leave to tell all their friends what they did not like about your church. This is not good marketing. The heart of marketing is people. Don’t start with mailers. Start with people. Ask yourself, “What am I doing this week to learn how to reach people more effectively? It's time to evaluate. Are we creating an atmosphere that fosters growth or are we ministering unto ourselves?" http://www.beyondrelevance.com/index.cfm/PageID/913/blog_year/2010/blog_month/2/index.html...
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