Skip to main content

People test

"If you do not pass the people test, nothing else matters.
Promotion without connectivity is destructive. I often share with church leaders that most of the churches in the United States should not promote themselves. Why? Simple. If your current membership is not actively inviting people or visitors are not staying, there are reasons why. If you do an advertising campaign, you are asking people to come in your doors only to realize why no one wants to invite anyone to your church. They never come back and leave to tell all their friends what they did not like about your church. This is not good marketing.
The heart of marketing is people. Don’t start with mailers. Start with people. Ask yourself, “What am I doing this week to learn how to reach people more effectively? It's time to evaluate. Are we creating an atmosphere that fosters growth or are we ministering unto ourselves?"
http://www.beyondrelevance.com/index.cfm/PageID/913/blog_year/2010/blog_month/2/index.html
This is an excerpt from a terrific blog I found about church marketing.  I found that this translates very well to business and leadership in general.  Simply substitute "business" for "church".  Now read it again.  It quickly makes you look at your business model.  Are you wasting money inviting people without making a connection?  Do you have something to offer (and continue to offer) when they do accept your invitation?
What are you doing this week to reach more people effectively?

Comments

Post a Comment

Popular posts from this blog

Franchise opportunity

As I read several blogs and forums relating to direct sales, I'm fascinated by those who complain, complain, complain.  They want something, they get it, but they want it different.  They sign on to a company, but don't like how the company dictates this or that. Direct sellers - imagine you owned a franchise... let's say "Subway" (Subway is a registered trademark & only being used as an example).  You have your location with the pretty sign, all of your food is purchased through your company, you have a fairly standard menu and you get to choose to participte in national advertising and pricing.  And, you have to sell a significant number of sandwiches to retain your franchise. As a customer, I know that I can walk into any Subway and get a BMT that tastes almost identical to any BMT I purchase at any other location.  I know what I'm getting. So what if Subway franchise owners put the name on the door but didn't follow franchise rules? As a custom...
1 comment
Read more

Volunteers

I've heard many in leadership lamenting about the lack of volunteers.  If you lead a church or other non-profit, or are in direct sales, you lead an army of volunteers.  Sometimes, your volunteers will not hit you over the head with their willingness to serve.  Sometimes, they will.  Are you ready to mentor them in their volunteer position so that they will be successful?  Do you follow through with them while enthusiasm is high?  I think we all believe we do. About two years ago, I volunteered with a non-profit in the Quad Cities area.  It took several weeks just to be able to get through to the correct person to volunteer my services with.  I was invited to attend an open meeting, where I spoke of the service that I was willing to provide.  Although there was much agreement that my service would be a great addition to the service they were providing, and several follow up calls on my part, I never was given the opportunity to volunteer. A...
Post a Comment
Read more

Walls & windmills

It seems that the one thing that you can count is change.  Change for the better, change for the worse, but change none the less.  Change is inevitable.  We all have our own ways of dealing (or not dealing) with change. "When the winds of change blow, some people build walls and others build windmills." (Chinese proverb) Those that build walls tend to view change as happening to them, a victim mentality that causes many to turn bitter.  Others look at change as a force to be harnassed.  A chance to build and grow, a chance for things to be better. There is such a small difference between "bitter" and "better".  It's "I".  I choose my outlook.  I choose my action and reaction.  I choose whether I put the covers over my head or get up and greet the day to see what great possibilities are blowing in. Put your finger in the air.  Which way is your wind blowing today?
Post a Comment
Read more