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Light my Fire

I just finished reading a very insightful book "Opportunity Screams - Unlocking Hearts and Minds in Today's Idea Economy" by Tom Asacker. Of the many, many thought provoking ideas presented, one that struck home with me personally was about passion.
I sell products (maybe you do, too). The products are great, but there are lots of similar items in the marketplace. My products will never be the cheapest. They will never be the most cutting edge. So what chance do I have to run a successful business? It's passion. It's what I believe that my products can bring to enhance the lives of my friends and family. It's how I help others improve how they see themselves and their lives.
But, lately, the "cares of life" have gotten in the way of my personal passion for my products. Now, I still run a good business, and lead a great team. My passion for my team has never waned. But how much better could it be? How much more could there be if that passion were allowed to run wild? If the flame burned that much brighter?
Have the cares of life dimmed your passion? Do you believe in your mission? Do you know what your mission is? Are you genuine? And authentic?
What will it take to light your fire?

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